AI Insights · Timothy · July 2025
Top 5 Puzzle Games on iOS in Mexico: Q2 2025 Performance
Explore the performance trends of the top 5 puzzle games on iOS in Mexico during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the puzzle game genre on iOS in Mexico saw intriguing trends in downloads, revenue, and active user engagement. Here, we explore the performance of the top five puzzle games, based on data from Sensor Tower.
Block Blast！ from Hungry Studio showed a remarkable increase in weekly downloads, starting at 31.8K and peaking at 136K in early May, before stabilizing around 108K. The app maintained a strong user base, with weekly active users rising steadily from 238K to a high of 473K, before a slight decline to 411K by the end of June.
Merge Fellas by Popa Radu experienced significant growth in downloads, especially in early May, reaching 82K before gradually decreasing to 14K by the end of the quarter. The weekly revenue also increased, peaking at $647 in mid-June. Active users saw a notable rise, starting from just 3.8K and climbing to 131K by the end of June.
Color Block Jam from Rollic Games achieved consistent revenue growth, beginning at $25K and reaching $38K by early June. Weekly downloads, however, showed a downward trend, starting at 30K and decreasing to 19K. The app maintained a robust active user base, growing from 118K to 167K by the end of the quarter.
Word Search Explorer® by PlaySimple Games Pte Ltd had stable revenue figures, fluctuating around $200 throughout the quarter. Downloads started strong at 17K but dipped to 5K mid-quarter, before recovering to 15K. Active users decreased from 71K to 56K over the quarter.
Lastly, Brain Test: Tricky Puzzles by UNICO STUDIO had consistent revenue, with a slight increase to $179 by the end of June. Downloads fluctuated between 9K and 19K, while active users saw a decrease from 50K to 38K, with some recovery towards the end of the quarter.
These trends highlight the dynamic nature of the puzzle game market in Mexico on iOS, offering insights into user preferences and engagement. For more detailed analytics and insights, explore Sensor Tower's comprehensive data offerings.
